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Are you ready to take your career to the next level and gain a world-class education in management? If so, the INSEAD Master in Management (MIM) program could be the perfect fit for you. As one of the most prestigious business schools in the world, INSEAD seeks talented and driven individuals who aspire to make a global impact.
A key component of your application is the INSEAD MIM essays. These essays provide you with a unique opportunity to present your personal and professional journey, articulate your ambitions, and showcase what makes you a strong candidate for the program. Your responses will help the admissions committee understand your values, leadership potential, and how you align with INSEAD’s diverse and dynamic community.
Crafting a compelling essay requires thoughtful reflection and strategic storytelling. In this guide, we will share essential tips and strategies to help you write impactful essays, along with sample responses to give you a clear direction. Remember, INSEAD isn't just looking for students; they are looking for future leaders, innovators, and changemakers. Let’s ensure your essays reflect the best version of you!

The INSEAD MIM essay questions are your chance to go beyond the numbers and bring your story to life. Whether it’s your undergraduate projects, collaborative experiences, or even personal passions like hobbies and volunteering, these essays allow you to showcase the unique aspects of your journey. More than just academic achievements, INSEAD wants to see your leadership potential, teamwork skills, and the qualities that make you stand out in a diverse, global community. This is your opportunity to present a well-rounded picture of who you are and how you can contribute to the program.
INSEAD MIM ESSAY QUESTIONS
1 | Introduce yourself. |
2 | Describe all types of extracurricular activities you have been involved in. How are you enriched by these activities? |
3 | Tell us what you have been doing since graduating from secondary education and what motivated your choices. |
4 | Provide details about your activities and occupation until the start of the programme. |
5 | Share your short- and long-term career aspirations with an MIM from INSEAD. |
6 | Is there anything else you would like to share with the Admissions Committee? |
Question 1: How would you describe yourself? (Max 200 words)
Tips:
Focus on your key strengths, values, and personality traits.
Highlight experiences that shaped you.
Keep it authentic and engaging.
Sample Answer:
"I am a passionate problem-solver with a strong technical background in software engineering. My curiosity drives me to explore emerging technologies, and I thrive in collaborative environments where innovation meets impact. Having worked on projects ranging from blockchain applications to AI-driven tools, I continuously seek opportunities to bridge technology and real-world challenges.
Question 2: Describe all types of extracurricular activities you have been involved in. How are you enriched by these activities?(Max 200 words)
Tips:
List clubs, sports, music, arts, or any leadership roles.
Explain the skills and personal growth gained.
Connect to teamwork, leadership, or creative thinking.
Sample Answer:
"I have been actively involved in ethical hacking clubs, full-stack development communities, and blockchain meetups. These experiences have enhanced my problem-solving skills and deepened my knowledge of cybersecurity and decentralized applications. Participating in hackathons and coding competitions has also strengthened my ability to work under pressure and collaborate effectively in teams."
Question 3: Tell us what you have been doing since graduating from secondary education and what motivated your choices.(Max 200 words)
Tips:
Provide a timeline of your education, internships, and projects.
Explain why you chose specific opportunities.
Show consistency in your career direction.
Sample Answer:
"Since high school, I have pursued a degree in Software Engineering at VTU University. My passion for technology led me to work on real-world projects, including a decentralized voting system and an AI-powered travel planner. I also took on multiple internships in web and blockchain development to gain hands-on experience. These choices were motivated by my goal of building scalable tech solutions that drive positive change."
Question 4: Provide details about your activities and occupation until the start of the programme.(Max 200 words)
Tips:
List ongoing projects, internships, or learning initiatives.
Show how these activities align with your career goals.
Mention any upskilling efforts.
Sample Answer:
"Currently, I am engaged in a web development internship at [Company Name] and contributing to an open-source blockchain project. I am also enhancing my UI/UX skills through courses on Figma and design thinking. By the time the programme starts, I aim to refine my expertise in AI-driven applications and blockchain scalability."
Question 5: Share your short- and long-term career aspirations with an MIM from INSEAD.(Max 200 words)
Tips:
Short-term goals should focus on immediate impact.
Long-term goals should reflect ambition and vision.
Connect both to the skills you'll gain at INSEAD.
Sample Answer:
"In the short term, I aim to leverage my MIM from INSEAD to transition into a product management role at a leading tech firm. I want to apply my technical expertise to build user-centric digital solutions. Long-term, I aspire to launch my own AI-driven startup that enhances decision-making in businesses. INSEAD’s global network and focus on innovation will equip me with the strategic mindset and leadership skills necessary to achieve this vision."
Question 6: Is there anything else you would like to share with the Admissions Committee?(Max 200 words)
Tips:
Address gaps or unique experiences.
Highlight personal achievements not covered in other answers.
Keep it concise and meaningful.
Sample Answer:
"Beyond academics and professional experiences, I am passionate about mentoring aspiring developers through online coding bootcamps. I believe in the power of knowledge-sharing and community-driven growth. Additionally, my experience in ethical hacking has given me a unique perspective on cybersecurity, which I hope to explore further at INSEAD."
Conclusion
Applying to INSEAD’s MIM program requires careful planning and clear storytelling. By focusing on your goals, experiences, and what makes you unique, you can craft a strong application that stands out.
INSEAD MIM ESSAY QUESTIONS SUMMARY TABLE
Question | Key Focus | Tips |
How would you describe yourself? | Personality & values | Be authentic, highlight strengths |
Extracurricular activities | Clubs, leadership, enrichment | Show skills gained, leadership impact |
Post-secondary education activities | Internships, projects, motivations | Show logical career progression |
Pre-programme activities | Ongoing work, learning, growth | Highlight skill-building efforts |
Career aspirations | Short- & long-term goals | Align with INSEAD’s strengths |
Additional info | Unique experiences, achievements | Address gaps or special contributions |